– Business Intelligence Support for Corporate Marketing Activities –
BI.Garage, Inc. (Head Office: Shibuya-ku, Tokyo, Japan; President: Kaoru Hayashi; henceforth “BI.Garage”) has launched “BIG MINING,” an ad product that makes use of big data held by Digital Garage Group companies (henceforth “the DG Group”) to deliver optimal solutions for corporate marketing activities.
The new ad product, BIG MINING, supports the marketing activities of corporations with business intelligence. It involves the establishment of a data management platform (DMP) for integrating, accumulating and performing combined analysis of big data, namely media audience data *1 and online payment data held by the DG Group as well as audience data held by corporations, in order to identify the most suitable target segments for each corporation. These identified target segments are then delivered using a method such as a demand-side platform (DSP), achieving maximum marketing effects.*2
BIG MINING is available through DG&Ibex Company, the web-marketing business unit of Digital Garage, Inc. (TSE JASDAQ 4819; Head Office: Shibuya-ku, Tokyo, Japan; President & Group CEO: Kaoru Hayashi; henceforth “DG”), as well as two advertising agencies, Dentsu Inc. and Asatsu-DK Inc. Plans will be provided for corporations in a wide range of business categories and conditions and developed to match particular requirements concerning parameters such as time, budgets and numerical targets.
BI.Garage’s mission is to provide corporate clients with “serendipity” (discovery, or unexpected good fortune), which they have yet to discover themselves, through multifaceted analysis of the diverse data available to group companies and strategic partners. As the “ultimate business partner,” BI.Garage strives to expand business and contribute to the development of the industry by putting forward advertising and marketing approaches to bring clients closer to consumers.
BI.Garage is launching data science business in order to optimize corporate marketing.
Specifically, BI Garage seeks to optimize customer communications in corporate marketing by integrating, processing and analyzing 1) settlement data that has been accumulated by DG, 2) purchase behavior data from Kakaku.com, Inc. of the DG Group, and 3) ad-related data retained by DG’s major shareholder, the Dentsu Group, based on the philosophy that “data creates new marketing context.” BI Garage also creates new value from the customer data held by client companies.
The new corporate name, “BI.Garage”, refers to “Business Intelligence,” which strategically uses data in business. BI.Garage’s mission is to provide its client companies with “Serendipity” (recognition/unexpected luck) which has yet to be discovered, by analyzing various data available to the group companies and strategic partners from a broad range of perspectives. In this way, BI.Garage strives to expand business and develop the industry, proposing an ad marketing that provides support to consumers as their “strongest business partner.”